Market Simplified is a customer engagement platform provider for financial services companies, specialising in providing experience through Experience Engineering. The company adds value and revenue to clients using expertise in User Experience, Mobility, Web, and Platform Technologies. The National Stock Exchange, one of the largest stock exchanges in the world, is a strategic investor in the company with along with other retail investors.
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Market Simplified was founded in 2005 to empower the end user by enabling access to the financial system with engaging user experience resulting in informed action. What started with a team of 10 people in an 1,800 sq. ft office in Chennai now occupies 24,000 sq. ft and employs over 310 people.
Key clients include – SBI Securities, Bajaj Finserv, Goodwill Commodities, Globe Capital, NSE, Kotak Mahindra Bank, Karur Vysya Bank, City Union Bank, Charles SCHWAB, Phillip Securities, State Street, Ally, FXCM etc.
The company specializes in Mobile Technology, Mobile Trading, Mobile banking, Financial Mobility, Custom Mobile Solutions, iOS, BB, Android, Windows, Smart TV, Surface Technology, and BFSI mobility.
Amazon had launched its cloud and Market Simplified is one of the first beta testing platforms on the Amazon cloud. The company launched the platform in 2008, just as the global economy went into a tailspin. So, instead of targeting retail investors, Market Simplified chose to target brokerages and institutional investors, with TD Ameritrade being its first customer.
The company’s platform delivers end-to-end services comprising creative software design, business analysis backed by prototyping and data visualization services, QA and testing activities, development, hosting, support and maintenance on Amazon cloud providing mobile technologies for financial institutions across the globe, enabling businesses to have access to the financial system with engaging user experience resulting in informed action.
Ownership Status – Privately Held (backing) Financing Status Formerly VC-backed
Industry – Financial Software
Office – 13th Floor, Zenith Building, Ascendas International Tech Park, CSIR Road, Taramani, Chennai, Tamil Nadu 600113
CIN – U72900TN2000PLC045869
Market Simplified India Limited has 4 appointed directors/decision makers Venkat Rangan, Venkatraman Sankar, Mani Govindarajan and Sriram Parthasarathy.
MSIL is a Fintech Co-Creative Studio Winning Acclamation Across The Globe with 47+ clients and 335+ Implementations.
MarketSimplified provides SaaS mobile financial applications for financial industry including brokerages & institutional investors.
MarketSimplifed’s technology now allows brokerage clients to access account details, real-time quotes, market data, news and technical analysis tools while on-the-go from their BlackBerry(R) smartphones from Research In Motion (NASDAQ: RIMM), as well as several other mobile devices. Market Simplified’s software links seamlessly to Broker’s order routing and back-office management systems. Clients can use these mobile tools and services and still receive the support, sophisticated order routing and execution capabilities, security features and simple pricing.
MarketSimplified was originally built as a part of creating 5 original financial applications to demonstrate the capabilities of a financial platform and API being developed by INXS Technologies.
Products
The core strength of Market Simplified has been creating custom solutions for financial services companies to help them accelerate their growth journeys. It involves phases like Solution Engineering, API Integrations, Application Development, Quality Assurance, Infrastructure Development & Tuning, etc. Drawing insights and experience from developing and implementing such complex solutions, we have also created a product line keeping in mind the growing demand for few solutions.
Among Market Simplified products on offer is Shield: an intelligent alerts and notifications engine that helps millions of investors across the globe by protecting their investments every day from volatile market conditions. Shield can process 2,00,000 plus alerts per second to engage customers by triggering alerts and push notifications to all front-end customer touch points.
MyFlow is another important product specially designed for Financial Institutions to provide the best conversational user experience to end customers. The Platform is built with over a decade of experience in implementing Digital Transformation solutions across 45+ financial institutions.
The company’s MSXtream is a reliable, high performance and low latency Real Time Streaming solution. With a benchmark of an average 10 Kbps bandwidth for a Nifty 50 Watch list on Mobile during peak hours, it has helped Brokers reduce the Bandwidth & Hardware costs by up to 75% and help them scale by more than 100% seamlessly.
MSXtend is a simple, fast and reliable trading platform built by Market Simplified. It carries the legacy of solutions built by Market Simplified and lets brokerages offer a pleasant and uncluttered experience to the users, helping them to place trades with ease.
The state-of- the- art MSDatalytics is a platform that gathers data from thousands of sources and presents it to the users in an easy to read and actionable interface. Brokers can integrate this solution from Market Simplified into any of their existing trading application.
Market Simplified Awarded Economic Times Best BFSI Brand 2022
Performance, Reliability, and Scale are a staple in every solution built by Market Simplified. These three virtues are the reason why Market Simplified has been awarded as the Economic Times Best BFSI Brand 2022.
Venkat Rangan, our Founder & CEO says, “We always believed that technology is the only way that makes financial services accessible to every nook and corner of the world. Today Market Simplified has been a go-to choice for reputed banks, brokers, and even government organizations to handcraft solutions that delight their customers.
Outlook:
Market Simplified India Limited is a Chennai based fintech company providing digital acceleration solutions to financial services companies across the globe.
MSIL is a pioneer in providing cutting edge technology solutions to BFSI companies across the globe.
Market Simplified has successfully evolved into a brand that is synonymous with Financial Innovations and is going from strength to strength in enabling banks, brokerages, fintechs and organisations of all sorts in re-imagining the role of Finance in their growth and transformation initiatives.
With an uncluttered promise of ‘Simplifying the Financial Landscape,’ Market Simplified is now the go-to option for many Government, Public Limited and Private Organisations.
Over the years, Market Simplified has successfully evolved into a brand that is synonymous with financial innovations and is going from strength to strength in enabling banks, brokerages, and fin-techs.
Market Simplified is a customer engagement platform provider for financial services companies, specialising in providing experience through Experience Engineering. The company adds value and revenue to clients using expertise in User Experience, Mobility, Web, and Platform Technologies. The National Stock Exchange, one of the largest stock exchanges in the world, is a strategic investor in the company with along with other retail investors.