Urban Tots is among the first companies in India that manufactures toys and sells them in modern retail outlets and direct retail outlets all over India along with overseas. The company that has been creating an impact among kids, named Deepak Houseware and Toys, has a brand name of Urban Tots.
Urban Tots has expanded and has gained 18 exclusive distribution contracts with big brands such as Reliance Retail, DMart, VMart, Hamleys, First Cry and many other outlets, and its products are also sold on online platforms like Amazon and Flipkart.
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Urban Tots Unlisted Shares Details
Shares Available : Yes
Sector : Apparel & Accessories Retail
ISIN : INE0MQ801018
CIN : U25111RJ2020PTC070129
Shares Price : Best Rates
The company has set up a plant spanning over 36,000 sq. mtr. in Bhiwadi (Rajasthan). It has been performing well with own manufactured moulds and machines.
The company also promotes the Made in India initiative and, along with that, comes under the PLI scheme by the Government of India. It has established a separate entity by the name of Y.K., which is in-house marketing to cater to general trade with lower SKUs.
The state government of Rajasthan, under the DIC scheme, has also selected Urban Tots and provides them with a subsidy of 5% on interest payments to promote employment in the state. It is able to produce 76 product ranges, including everything from toy sets to bikes for kids.
The company started its operations and generated an overall revenue of Rs. 16 crore with net profits of Rs. 3.2 crore in FY22.
Outlook
Urban Tots is planning to enhance distribution contracts. There is a huge entry barrier in the industry due to high capital intensity, which also provides higher margin opportunities for the companies in the segment.
Furthermore, the company is also planning to launch exclusive brand outlets.