Kurlon Enterprise is a India’s largest manufacturer and supplier of foam mattresses. Set up in 1962, Kurlon offers a wide range of home comfort solutions ranging from mattresses (RC mattress, spring mattress and foam mattress), polyurethane foam, and home furniture and furnishing products. Kurlon Ltd is holding company of Kurlon Enterprise. Call us for Kurlon limted and Kurlon Enterprises share price today.
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Set up in 1962, Kurlon offers a wide range of home comfort solutions ranging from mattresses (RC mattress, spring mattress and foam mattress), polyurethane foam, and home furniture and furnishing products. Kurlon Limited was found in 1962 as Karnataka Coir Products Ltd.
KEL is a part of famous Manipal Group which has diversified interest across education, e-commerce, financial services, manufacturing, software development etc. Rating agency ICRA Limited has assigned rating of ICRA A+ for various facilities of KEL.
Kurl-On limited bonus was issued in the ratio of  713 : 2000 in 2017-2018. Kurlon shareholders also got bonus in ratio of 353 bonus for every 1250 shares held in 2016-2017.
Kurlon has a strong Pan-India sales and distribution network supported by 4 centralised warehouses, 72 area sales offices, 160 exclusive showrooms and more than 4000 dealers and retailers. The company currently operates 11 manufacturing units across the country with a capacity of 1,10,000 mattresses per month.
In 2018, Bengaluru-based Kurlon Enterprise has drawn an expansion plan with an investment of Rs 250 crore to increase its production capacity. The company is planning to set up three more mattress manufacturing plants in the states of Assam, Andhra Pradesh and Odisha to more than double its capacity to 2,50,000 mattresses per month. The expansion will be completed by 2021.
KEL currently has approximately 2.5 lakh sq. ft. retail spaces and has 700+ exclusive franchise outlets, 7000+ multi-brand outlets and 14 COCO (Company-Owned Company-Operated) model Home komforts stores with a pan-India presence.
Sudhakar Pai, Chairman and Managing Director of Kurlon Enterprise Limited says retail is the new buzz word at Kurlon and experiential shopping is its aim. The retail outlets have been carefully designed to provide an experience and facilitate customer interactions to educate about good sleep. The brand stores showcase the best quality and designs, based on deep understanding of the consumer needs.
The mattress market is growing by around 10-12%. With reduction in the GST, increase in disposable income, awareness about quality of sleep and rapid improvement in infrastructure, the share of organised market is expected to increase at a faster rate. The company believes this is the right time to activate our Retail + Ecommerce – Omni channel drive., Pai added.
The company also recently expanded into the home comforts segment with offerings like sofas, furnishings, and furniture such as beds, coffee tables etc.
Started in 1962 by Manipal Group’s Ramesh Pai, Kurlon is India’s largest selling mattress company manufacturing 126 different configurations. The mattress market is about Rs. 8000-9000 crore, of which one-third is the organised market and Kurlon enjoys 40% market share.
Brief Profile, Synopsis and Outlook :Â
Kurlon Enterprise Limited (KEL) was incorporated in 2011. KEL is engaged in the business of manufacturing and trading of Rubberized coir, Latex Foam, Polyurethane foam, Pillows, Spring Mattresses, Furniture, Furnishing, etc.
KEL is a subsidiary of Kurlon Limited which holds 83.94% in the company. KEL’s product range includes Mattresses (Rubberized Coir Mattresses, Foam Mattresses, Spring Mattresses, Health Mattresses), Foam Products (PU Foam Sheets, Peeled Foam, Bonded Foam), Furnishing (Cushions, Pillows, Bed Sheets, Bed Covers, Bath Linen), Furniture (Sofa, Living Room Furniture, Bed Room Furniture, Office Furniture), etc. The company sells these products under the brand name of ‘Kurl-on’.
The company has 8 factories among which five are located in Bangalore (Karnataka), and others are located in Bhubaneshwar (Odisha), Roorkee (Uttarakhand), Jhagaida (Gujarat). The company has 7,000 dealers and 72 offices across 2,800 towns. Through its sales offices, the company has a strong presence in pan India.
Kurl-on is the market leader in mattress brands in India. Kurlon Enterprise IPO is likely to come out soon. In December 2016, number two player from the industry, Sheela Foam, owning Sleepwell brand, was listed on the bourses. Its shares have almost doubled after listing.
In October 2015, Motilal Oswal Private Equity Investment Advisors (MOPE) has invested Rs 90 crore in the company. Global Private Equity Funds like Carlyle, KKR, Blackstone, Bain, TA Associates and Warburg Pincus have been approached to buy controlling stake in Kurlon.